Billabong Women's

"Silhouettes of Paradise"

Campaign

Silhouette of a woman standing on a rock in the ocean, holding a surfboard above her head, with a sunset sky in the background. The text 'Silhouettes of Paradise' is at the top.

“As we continue to pay homage to the sun, we find ourselves on the North Shore of Hawai'i. An island where the warmth of the sun never fades, and the silhouettes of paradise greet us as the sun sets and rises day after day. Always seeking the RHYTHM OF the waves and salt on our skin, we meet together in the lineup. Where we find comfort in our daily rituals that provide us with the framework for happiness. The warm silhouettes of palm trees swaying and surfboards in the sand are our picture of paradise. A picture repeated, forever.”

Silhouette of a woman standing in water during sunset, with water splashing around her.

Director: Scott Wynn
Creative Director: Elley Norman
Agency: Patti Agency
DOP: Andrew Schoener
Photographer: Sarah Lee
Client: Billabong Womens
Surfers: Laura Enever, Eweleiula Wong, Kai Johnson

(Words, text, and graphics on this page are from Billabong Women’s published newsletters and social posts)

A woman in a swimsuit stands barefoot on a rock in the ocean, holding a surfboard, with a cloudy sky in the background.
Woman holding a surfboard standing on the beach at sunset
A woman with wavy blonde hair looking down at the beach during sunset, with ocean waves in the background.
Silhouette of a woman standing on a rock holding a surfboard at the beach during sunset.
Silhouettes of two women in the ocean holding surfboards at sunset, with orange sky and words: "The warm silhouettes of palm trees swaying with our surfboards in the sand is our picture of paradise."
Silhouettes of two women surfing on a wave at sunset.
Silhouette of a person with long hair in the ocean at sunset, facing a surfboard.
Silhouette of a person in the water during sunset or sunrise.
Person holding a surfboard on a beach during sunset, with another person walking into the water and a cloudy sky.
Portrait of Ewe Wong for Billabong Woman's. A woman with long wet hair looking at the camera, standing on a beach with the ocean in the background, in black and white.
Side profile of Kailani Johnson, a woman with dark hair, gold hoop earrings, looking upwards, with a background of palm trees and pastel sky.
Silhouette of Laura Enever, a woman holding a surfboard, standing on a rock at the beach during sunset with a pink and purple sky and clouds.